Rudolph the Red-Nosed Reindeer

For over 25 years, Bob has been in the business of show. His summer job while getting his BA in English from William and Mary was performing at a local cabaret club and dancing in a local theme park on the weekends. After touring the world as a performer, Bob settled in NYC and was accepted into the prestigious BMI Lehman-Engel Musical Theatre Workshop as a lyricist. While there, he wrote many adaptations for children’s stories which toured extensively with American Family Theatre (Philadelphia). A proud member of the SDC, Bob naturally brings theatrical storytelling to any project he touches, and has helped transform corporate events into moving experiences – as a result, Bob has conceived, created and directed literally hundreds of corporate meetings, events, product launches and commercial theatrical productions for a wide variety of satisfied clients, including Oprah Winfrey (LIVE YOUR BEST LIFE Tour). In addition to his corporate work, Bob is an award-winning playwright; his musical revue Heartbeat It’s a Lovebeat won the Bistro Award in NYC as Outstanding Musical Revue, and played to sold-out houses in NYC and London for over 3 years. Bob has also created and directed custom musical shows for Regent Seven Seas and Seabourn luxury cruise lines, and for Busch Gardens, Opryland and SeaWorld Entertainment theme parks. Bob’s favorite project has been adapting and bringing to life the beloved holiday classic Rudolph The Red-Nosed Reindeer on stage as a live musical. Bob splits time, on or near the water, between NYC, NJ and Brazil, from which his partner Oswaldo hails.

Scott Viets is Sierra Rep’s Executive Producer. He has directed over 60 shows for SRT since his arrival in 2002. As a director, his SRT favorites include The Wizard of Oz, Intimate Apparel, A Midsummer Night’s Dream, A Christmas Story, All My Sons, Shipwrecked, The Robber Bridegroom, and The Glass Menagerie. Thank you for supporting live theatre and continuing (or beginning) your journey with us!